Best ways to market your business
February 5, 2019
Best ways to market your business
Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow. Marketing can help you inform, sustain, engage, sell and grow. So, what are the best ways to market your business? Here, with Lookers, who have a range of new Ford Transit vehicles for sale, we run through the options available:
Leaflets are an extremely cost-effective way to advertise and are an especially good option for start-up businesses. Leaflet distribution, according to research, is a much more memorable form of advertising, with nine out of 10 people remembering door-drop mail they’ve received. This form of marketing can send your customers the message you’re intending to get across from as little as 5p per household. It also enables you to get customers engaging with your business.
By keeping your design simple, including your business’s name, logo, telephone number, email address and the service(s) you are offering, potential customers or clients are more likely to keep a hold of your leaflet, thus meaning they’ll always have a hard copy on hand.
To fully engage the reader, consider including a coupon or discount code so they are tempted to use your product or service.
You’ve no doubt seen it when you’ve been on the motorway – a van or car with company logos emblazoned all over it. This is because it can turn your transport into an all-year-round marketing machine. Even if you’re parked up, members of the public can still engage with your brand. It doesn’t matter how big the company is either, as all sizes can benefit from this, although for smaller businesses this would be a relatively cheap way to get their brand or product noticed every day.
According to the Outdoor Advertising Association, using a vehicle wrap is the cheapest cost-per-impressions of any main form of advertising. Naturally, a television advert is most expensive, with costs of close to £40 per thousand impressions during primetime. Radio is cheaper, but can still cost in the region of £10 per thousand impressions for a 30 second slot. Vehicle wrap, however, can cost as little as 30p per thousand impressions and has a much longer shelf life.
Make the most of any new venture by including outdoor banners. Doing so can help direct the attention of passers-by to your business in a relatively cheap manner. Research has found that the majority of a local business’s regular customers live within a five-mile radius of where you are based, so your banner could possibly be viewed by a single customer 60 times in a week.
While you can create paid campaigns, you can also freely use social media. In January 2018, the UK had 44 million active social media users, representing 66% of the population. Of course, not all users will be potential customers or clients, but that is a phenomenal outreach for a free service. This is why a company, no matter what the size, should fully utilise this tool.
One way to interact and engage is by running competitions and giveaways. Clothing retailers QUIZ conducted a ‘12 Days of QUIZMAS’ which offered Instagram, Facebook and Twitter followers the chance to win prizes in the run up to Christmas. The requirements were to share the post and tag your ‘bestie’. This enabled the brand to reach larger audiences with little outlay.
Of course, there are many other ways in which you can advertise and market your business. Realistically it all comes down to your budget, but you certainly shouldn’t scrimp on how much you set aside as its worth could be crucial to your business succeeding and growing. The above options should definitely help with your quest if you deliver it correctly.