Digital Onboarding Done Right
If the host delivers you a cup straight away and introduces you to individuals who share your hobbies, you’re more likely to have a good time at dinner? You get the impression right away that you’re appreciated and that your participation is important.
Is your product treating its customers the same way?
The key to increasing productivity and keeping users returning is to design a great user onboarding process.
When people first approach to use your service, they need a little help, therefore it’s only logical that you lead them around the important areas of your design. A solid user onboarding process, on the other hand, is far more than a simple product walkthrough.
If you create a sense of irritation or perplexity in your clients before they begin leveraging your goods, it’s likely that these sentiments will follow the user in the future. This may lead to platform desertion and/or lack of commitment.
The onboarding of new users is an important element of product development. Google Play has 2.8 million apps as well as the App Store has 2.2 million. Several apps lose 77 percent of their users in the first three days. Within 30 days, the percentage rises to 90%.
In this article, we will talk about 6 digital onboarding best practices and tips to help you retain more customers.
Digital Onboarding Done Right: Tips and Best Practices
Here are six tips that will help you ace your user onboarding game.
You can also go through SEON’s guide to digital onboarding to get a more detailed analysis of why user onboarding is important, its challenges, and how to improve it.
- Simplify the signup
- Tackle expectations wisely
- Implement wow and aha moment
- Minimize friction
- Ask to send push notifications
- Display your product personality
Read on to learn more.
Simplify the signup
What is the user’s initial engagement with your product?
The registration process.
First impressions are really important. This sign-up process, especially in SaaS organizations, aids potential consumers in improving the product experience. The tone of the product experience will be set by this first interaction.
Reduce the number of fields that users must fill out. Take the essential information and provide them easy access to the solution.
Even the signup appears to have been removed from some websites. There is no need to register in order to look for a service or product. You get the value right away. To get the best win, you need to reduce friction as much as feasible.
Tackle expectations wisely
We understand. You want your users to have a positive first impression of you. It’s tempting to entice individuals into downloading the app by catering to their expectations and promising to alleviate their agony before they’ve even downloaded it. In truth, it’s fairly simple.
It does, however, have significant drawbacks if you fail to meet those expectations. Failure to deliver results in angry people who believe you’ve wasted their time, and it’s a surefire way to lose them permanently. In a nutshell, be realistic and avoid making promises you won’t be able to meet.
Be honest in your Google Play or App Store description, as well as during your induction program.
In fact, one way to be practical is to teach your customers about using your product’s primary features right away.
Implement wow and aha moment
The emotion of surprise is a powerful one. It could be both beneficial and detrimental. True, you need to go for the second scenario, which is the “WOW” effect, during your customer onboarding process.
Why is it vital to be surprised? A sense of wonder can help you develop an emotional connection with your users and help them understand the key aspects of your product more quickly.
Consider rewarding them with an infographic each time they complete a step or gamify the process so they can discover features quicker, perhaps by incorporating a point-scoring system.
You might also attempt using the ‘AHA’ effect, sometimes known as the “eureka effect,” which involves building conviction and satisfaction in your user for discovering how to use a new function or program.
From the customer’s standpoint, onboarding should be simple and painless. Customers may find it difficult to navigate the product if the onboarding process is not smooth. Many businesses overlook this when they first start out.
Instead of gathering all of the information at once, progressive data analysis should be considered. Don’t try to invade their privacy. To achieve greater results, establish a relationship built on trust and value.
Direct users to important releases and features. Make sure the product is getting the attention it deserves. The better the engagement and enrollment, the more you speak about the benefit and less about their technicalities.
Ask to send push notifications
Using push alerts to urge users to finish the onboarding process could be a great way to do so. Your quest for alert authority, however, was made at an inopportune time. This will have a direct impact on the number of people who agree and disagree.
You must wait until the customer knows why the product gives certain benefits and how it will help the user become a better aspect of themselves. This may be challenging logically if your product, like chat apps, requires the use of notifications to work successfully. There isn’t always a way to ignore or delay the notification request.
Display your product personality
Ensure that the attitude and visual style of your user onboarding flow match the rest of your product. Consider branding and identity as examples. They claim that forming the first opinion of someone only takes a few seconds. When users meet your product for the first time, they’re just as prone to making fast judgments, therefore you want that first meeting to go well.
You want to provide your users with an immediate sense of the product’s personality. It lends a human touch to your brand. Users that have a positive initial impression of your product are more inclined to share it on social media or tell their friends about it, resulting in an increase in user numbers.
They’re also more inclined to offer it a positive review on the App Store or Google Play.
Consider the tone and language you’ll apply in the onboarding flow’s prose, as well as the visual elements that complement the branding.
That’s all for this article. Hopefully, these tips and best practices will help you improve your user onboarding and It is critical for a business to improve the customer onboarding process. It serves as a portal into the company’s operations and how customers view it.
You can see what works by routinely signing up for the product, identifying what can be improved, and collaborating with marketing, sales, and product teams to improve the customer experience.