Artificial intelligence also called Machine Intelligence is the recreation of human knowledge in machines. It means the smart devices are capable of performing the tasks which are generally done by humans.
It is the intelligence generated by machines, especially computer programs. The mechanisms that work and react like humans.
Artificial intelligence systems (AI) are now becoming increasingly popular across the world.
It has become a vital part of our lives now. It’s not just the industries that are using AI. On our daily basis, we also use specific applications that use artificial intelligence. Siri, Netflix, Spotify are some of the apps which use AI.
It is contributing to the productivity and growth of the economy. Most of the economic impact is yet to come, and AI might even change the way people live and work together in an organization.
Various industries embrace this technology, and this is evident from the success of AI-based personal digital assistants. Alexa from Amazon, Siri from Apple, and Google Assistant are some of the significant examples that use this technology.
Role of Artificial Intelligence in Web Development
The web development industry is rising at a rapid rate. Most people browse through their phones and tablets. Therefore, there is a requirement for a better user interface. AI is incredibly beneficial for this field. AI won’t replace designers. However, it will make the work easier. It will help and automate repetitive tasks. Therefore, the designer can focus on other aspects of the design.
Machine Learning is facilitating the technology which allows web applications to adapt over time. It observes and learns from the users’ habits, traits, and preferences. Therefore, as a result of which user expertise improves.
Without the learning abilities, applications will approach a problem in a similar manner time after time, and make the same mistake without amending or improving the solution to build on prior experience.
Artificial Intelligence (AI) automates repetitive tasks.
AI technology plays a significant role. It has been accepted across various industries, and one such is the world of web development. The concept of AI technology in web development is all about making digital interaction a better process. By implementing AI, the organizations can have improved and personalized chatbot experience. It helps in developing a marketing strategy and enhances search engine optimization. Sophisticated web designs are another feature that AI helps.
There are various ways by which artificial intelligence solutions enhance the web development process. Continue reading to find out how useful AI is in the field of web development.
1. Make your search a Lot Faster by using voice-based interaction
In this fast-paced world, we all want to receive updates and information quickly. We all want to be one step ahead in this competitive world. AI can make your search a lot faster. This is one of the key reasons behind the acceptance of this technology.
Voice search solutions like Siri, Alexa, and Cortana are among the most proficient voice-based technologies. They provide relevant information instantly and accurately. In a hassle-free manner, we have all our solutions. It means that all the operations and queries can be easily made by directly speaking, which also enhances the customer experience. As per recent research, about 60% of the searches will use voice-based solutions by 2020.
2. Provide better Interactions experience by using chatbot packages
Chatbots for customer service is one of the greatest inventions of AI. There are a countless number of companies and web development agencies which offer customer engagement superimposed on AI agents and chatbot services.
Chatbots are on work 24*7, and it is much easier to communicate with these chatbots than with humans. The most exceptional part about chatbots is that they eliminate communication barriers. The trend of virtual assistant and chatbots is increasing and is helping businesses to enhance the customer interaction experience with the use of artificial intelligence.
The number of online shoppers has increased significantly in the past few years. With the coming of AI, customers’ experience will be improved. They will get a whole new and personalized web experience.
Personalized marketing delivers better results and better conversions. AI makes everything easier. From creating websites to social media campaigns to filter content for the ideal target audience, AI offers a list of services that makes customers experience better.
AI virtual agents and chatbots can create personalized content by answering queries on behalf of the website holder.
4. Improves SEO aspects of web development result
The SEO (Search Engine Optimization) relies mainly on web development aspects. There are so many useful web analytics tools that are accessible and will provide you with the analytics report. However, the programmers who have the skills to read and understand the data analytics of the website is limited. With the help of data mining and AI, the sites can increase the utility of the data and further use it to improve the SEO of the websites.
5. AI analyzable results for websites
AI is affecting web design by making possible analytics tools that ensure companies to analyze their results and refine their websites accordingly. There are various predictive analytics tools such as Tensor Flow and Infosys Nia, which disclose real-time insights. These tools will help you understand what works and what doesn’t work for website visitors and eventual customers. This feature allows businesses and companies to understand what type of customers are landing on their site. Using these features and AI-powered analytics platforms, web developers and designers are capable of tweaking and refining their website and making it progressively user-friendly.
6. Artificial intelligence and enhanced video content
Videos are becoming a popular medium of communication these days. They are an essential factor that can help you in getting your website more accessible and viral among the audience of the internet. A lot of creators and marketers are using videos as a medium to communicate and connect with their audiences. YouTube is an excellent example of how videos make a significant impact. There are millions of users on YouTube every month. The popularity of that platform is unbeatable. AI assists in making a video viral. AI-based software is an interactive tool that will recommend you changes that you should make in your videos.
AI is an innovative invention that has created its space in the market. It can be used in different fields and industries. However, web design is a common requirement in all areas. Be it entertainment or education, health or transport; everybody needs to have a website. AI has made the work developers easier. With the help of AI, the developers can build smarter bots and apps. And that too at a much faster rate than before.
We can also say that AI will also make the design more accessible and cheaper. AI will take over in this field. But, we cannot say that web development experts won’t be required. A machine cannot perform the task the way humans can do.
In the end, we can say that Artificial Intelligence is useful and can be applied in almost every field. AI development is the next step to the future, and it may bring a lot of helpful and personalized experience for customers. Brands are using it to make the whole process more efficient and speedy.
It is an excellent tool for web developers. Every established and aspiring web developer should know these tools if they want to survive in this industry. The established and popular web development companies are already making the best use of this AI technology to create numerous web applications. In the coming years, we can expect some new AI applications that will carve a better customer-centric market place across various industries. As for now, AI is an entirely secure technology. And it’s making the work of the web developers easy and manageable.
Neeraj R — Author Bio
Neeraj works as a Growth Assistant at AirTract, a go-to place for all expert advice wherein people ask questions, write articles, share knowledge and experience. Graduated as a Computer Science Engineer, he is now a digital marketing enthusiast who reads and finds the latest techniques to grow an organization. If he is not working, either he would be on a football pitch or listening to music.