Digital marketing and UX design
Digital Marketing is very expensive in its scale. It sprawls across various fields and cross-merges in different points, either with other marketing strategies or other, seemingly unrelated areas. Because of such magnitudes of Digital Marketing, it becomes increasingly more challenging to pinpoint what works best or eliminate a potentially virulent issue at once.
This diversity also clearly shows its positive side. In Digital Marketing, you can always implement something new to limber things up, keep up current pacing or drastically change direction. Due to the sheer availability of approaches to take, Digital Marketing reaps the benefits quite efficiently.
What Is Important In Digital Marketing?
The most prominent issue that most newcomers overlook is the design and convenience of a website, application, or blog. The horrendously crafted, clunky, and unresponsive layout of your work will decimate any potential of anyone looking closer at what you’ve got. It’s not unique or specific to any particular field. Whether web or app design, people are far less likely to take any notice of your craftsmanship if it’s contaminated with inconveniences and indentations.
This calls for even more attention in the current internet ecosystem since people today are far more sensitive and “spoiled” in terms of what they expect a website or application to have. This is why big companies direct a significant part of their internal investments into UX design. They take scrupulous care in how snappy, smooth, and universally appealing the end-user experience is. They don’t shy away from funneling a money stream towards the research of what is effective and how users will be interacting with a product. Studying users’ biases and pet peeves, basically molding the experience in such a way as to cater to a larger group of potential customers. This will dictate how long a user will spend on the website or how often the same user will use this app instead of that one.
Trending Strategies In Digital Marketing and How They Tie To UX
UX today is tremendously impactful. However, before delving into how UX can boost Digital Marketing, it’s essential to look at the big picture and examine Digital Marketing trends. What techniques, tools, and methods Digital Marketers use more often. Let’s review some of the most popular Digital Marketing strategies and dismantle why they are more effective than others.
- Blog posting. Probably the cornerstone and the stepping stone of all the Digital Marketing is blogs. If done right, blogs can easily sow the seeds of success and help you decide on the next step and approach to take. However, merely posting an unoptimized wall of Text won’t glean anything valuable. That’s why SEO optimization is so crucial. Without properly tuned out SEO, your blog will most likely drown in the sea of millions upon millions of similar enterprises. To get the outreach needed, it is of utmost importance to choose the right outsource service. Blogging IS effective Digital Marketing strategy when accompanied by both unique content and smart SEO.
- Web design. Experienced UX designers know the importance of responsive web design. This is the cross-road where two similar fields intersect UX and UI. One of the most critical web design points is its loading speed, mobile-friendliness, and convenient user interface.
- Social Media Marketing. Omitting social media is an act of sin in modern Digital Marketing. Simply because of the sheer span of influence that social media conglomerates cover, it is imperative to capitalize on that. Not to mention that with websites like Facebook and Instagram, you are almost certainly able to find the specific niche you are targeting.
- Influencer Marketing. In the same vein and most of the time on the same social media platforms, influencers can improve your overall internet visibility and exposure in a matter of several days. The only restriction is the amount you are willing to cash out and find an influencer that shares your niche.
- Video Content. The evolution of internet trends can be relatively safely seen like this: text and a few visuals -> less text and more visual content -> even less text and more video and imagery-rich content. And the recent statistics do support that fact. Today, people tend to more readily salivate over video and image content rather than a dull black on the white canvas of text.
What Makes UX So Valuable
Since UX design aims its crosshair at customers and their needs and the whole idea of Digital Marketing is to sell a given product more efficiently, we can see why UX design is placed on such a high pedestal. And basically, every aspect listed above is in one way or another interconnected with UX.
There is also a fair bit of misconception and misconstruing about the difference between UX and UI. Although they both are working in close tandem, they are far from being the same entity. Simply put, UX design encompasses everything that is customer-related, including the needed research to identify the needs and tendencies of people as well as outlining the main principles of usability and interface. At the same time, UI designers take a hands-on approach and design the interface based on UX’s cumulative baggage.Now with that out of the way, we can look at how UX design boosts Digital Marketing.
- Network Building. UX design facilitates and helps build a healthy relationship with customers through a better understanding of their needs and direct feedback. It is essential to set up a reciprocal and open-to-criticism environment that makes customers feel content.
- Customer Satisfaction. The whole idea of UX is to create the best experience possible for a customer to ensure their clinginess to your product. For that to come to fruition, it requires a lot of market and trend research. On top of that, a constant review, questionnaire, feedback, and surveys are also the central part of UX. Although quite energy-consuming, thorough UX implementation is what makes the most significant difference in the end.
- Mobile Friendliness. UX design helps to maintain a consistent user experience throughout all platforms, providing users with equal quality of viewing experience. This is crucial in the age where 52% of all online traffic comes from mobile.
- Make Users Stay Longer. With quality UX design backed up with prior research, you can readily expect a decrease in the Bounce Rate. Bounce Rate shows how active and how engaged users behave on a website. Evidently, with poorly designed UX and lackluster, inconsistent and inconvenient UI design, most users will immediately refer back to search.
UX design is a fundamental aspect of creating an auspicious and easy-go experience for users. Understating the importance of UX design will inevitably lead to unsatisfactory results. UX’s core idea is to lay out the plan for engaging an audience by cleverly utilizing an already gathered experience. And by this principle, UX design meshes nicely into the whole Digital Marketing affair.
UX and UI designs are inseparable when it comes to devising a stylistic but not over the top interface with a smooth, bug-free, and swift response time backend to complement it. UX and UI are responsible for the first impression a customer gets out of your website or application, and you need to be 100% sure that this first impression is not squandered!