Digital marketing brief description
A strong digital marketing strategy has become essential for success. The works of employees who dabble in marketing just aren’t good enough anymore. With competition growing stronger in every industry, brands need a strategized digital marketing plan. This is why they turn to digital marketing agencies for help.
A digital agency can ensure that your digital marketing is personalized and designed to achieve certain goals. To lay a foundation for a good partnership with a digital agency, you need one crucial document – a digital marketing brief.
The purpose of a digital marketing brief is to provide guidelines to the agency. Based on the brief, they’ll be able to understand your needs. Moreover, they’ll be able to send a proposal with a digital marketing strategy that perfectly aligns with your goals.
If you don’t know how to express what you want and need, the collaboration can easily go downhill. That’s why writing a clear, specific, and detailed brief is so important.
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The following steps will guide you through creating an on-point, comprehensible digital marketing brief.
Step 1: Introduce Your Brand
The agency needs to get to know your brand to understand what type of campaign could suit you. Therefore, the brief should include basic information about your brand.
Share whether you are a startup or a brand with a long tradition. Let them know about your mission and vision. Overall, tell them your brand story in a nutshell.
Introducing your business will help the agency get a better sense of your brand identity. A factor that has a huge impact on the development of marketing campaigns.
Step 2: Define Your Goals
The brief needs to outline the goals you want to accomplish in your digital marketing strategy. Do you want to focus on a certain area of digital marketing? Or do you want to achieve several objectives?
Be as specific as you can. For example, if your goal is to increase sales on your website, share how many sales you want to gain. If you want to develop your social media presence, are you aiming for a specific number of followers?
The more you share about your goals, the better. It will be easier for the agency to send a proposal that caters to those needs.
Step 3: Explain Your Position on the Market
Your position on the market, as well as your unique selling proposition, are pivotal for a digital marketing plan. Within the brief, you need to explain your position in the niche.
Who are your main competitors? How do your products or services differ from the competitors’?
Henry Seabrook, a digital marketer and contributor writer at TrustMyPaper, shared that, “You need to revise your competitors’ work and focus on the aspect of your business that can make you stand out.”
For example, your product’s quality may be better. Or, you might offer a similar product for a more affordable price.
Identifying your unique selling point is what can help the agency build the campaign according to your strengths.
Step 4: Describe Your Target Audience
The whole digital marketing plan will be created to suit your target audience. Specify in the brief who that target audience is.
Include the following information on your target audience:
- Their demographics
- Their interests
- Their purchasing intent
Use your current data from Google Analytics and other analytical platforms to generate that information.
Step 5: Share Which Areas You Want to Target
The digital marketing plan and the cost for that endeavor will differ based on the location you are targeting. Launching a global campaign and a local one makes a world of difference. Literally.
So, what locations are you targeting? At least share your current ideas. Based on that, the agency can think of the best ways of getting people from those locations to engage with your campaign.
Step 6: Specify the Platforms You Want to Use
Digital marketing is quite a wide term. Various types of marketing approaches fall under this notion. Thus, you need to be specific about your digital marketing desires.
Do you want to boost your paid online advertising or give Instagram influencer marketing a try? Maybe give a try to setting up an affiliate marketing campaign? There are endless doors that lead to the digital marketing community.
Try to share in the brief which platforms you want to use. The number of platforms will also influence the price. This is another reason why providing this information in the brief is a good idea.
Step 7: Provide Information on Your Past Metrics
Your past attempts are also relevant to forming a new digital marketing plan. It would be very helpful if the agency would know your past strategies, whether you have been monitoring your digital performance, and similar.
You want to summarize this information. This may be a challenge if you have a lot on your plate.
If you can’t manage to single out relevant info on past strategies and form it into comprehensible points, get some help. Professional writing services such as SupremeDissertations can get this done for you with a quick turnaround time. Therefore, don’t skip this section just because “it seems like too much work.”
Step 8: Set a Deadline
Inform the agency about your intended deadline. They need to know how they should spread their efforts to meet your desired timeframe.
Bear in mind that in digital marketing, results aren’t achieved overnight. Be realistic about your digital marketing goals and the time they demand.
Step 9: Give an Estimate on a Budget
Based on all of the above, come up with a reasonable budget that can cover such a digital marketing strategy. Also, you should consider your gross annual revenue and how much you can spend on marketing.
Don’t hesitate to share the budget information with the agency. They need to know what they have at their disposal before you start making further arrangements.
Final Thoughts
Digital marketing agencies aren’t magicians. They can’t make perfectly tailored digital marketing campaigns for your business without the necessary information. That’s why you need to dedicate your time and effort to write a good brief.
Collect the data, think hard about your goals, and rearrange the information in a concise but informative brief. With the help of a well-written digital marketing brief, you can establish a productive partnership with a digital agency. Such a partnership can be a crucial ingredient for your success.
