Mobile App Development for Startups
The mobile app market is witnessing tremendous growth, and the Covid-19 pandemic has been a great contributor to the rapid surge in app download rates. Many app startups are now focusing on building apps for different purposes like entertainment, ecommerce, healthcare, etc. According to a survey, the mobile app download rate is anticipated to reach $258.2 Billion by 2022. The same study also predicted the customer spend in app stores to reach $156.5 Billion by 2022. These statistics are enough to prove the mobile app market’s potential and why mobile app development startups are booming.
For a mobile app startup to be successful in such a competitive environment, it needs to be user-friendly, productive and fulfilling real user solutions. Mobile app development requires a lot of precision and a team of professionals. A little mistake and negligence in any mobile app development stage can lead to a longer development time. And longer development time can lead to additional development costs and, in most severe cases, an unsuccessful mobile app. These mistakes can be very well avoided if the startups have adequate knowledge of them. This post will discuss some of the most common but dangerous mistakes that startups should avoid in their mobile app development.
Source: App Annie
Top tips for startups to apply for a successful mobile app development
Analyse the need of your audience
For mobile app development, market research is a crucial ingredient and is probably the foremost practice to perform. In-depth market research helps startups to analyze their target audience and their requirements. It allows startups to devise an app plan that will surely fulfill the audience’s demand. Without adequate research, businesses won’t get the real idea about the market need and might develop an app that is just a duplication of an existing app or an app not needed at all. Market research helps identify your market’s geography, i.e., individuals from different age groups, and based on that, what features need to be devised. Market research helps identify the needs and problems of individuals of varying age and gender, thus allowing you to design an appropriate solution. This will ensure that your app will be beneficial for the audience and stand out among the competition.
Sometimes users download mobile apps but sooner or later delete it from their phone. Mostly, this happens when the app design and interface are too complicated and challenging to use, and thus users go for more user-friendly and straightforward alternatives. To ensure that this doesn’t happen with your startup, the mobile app needs to have a simpler design and user interface that effortlessly helps users meet their needs. For this, developers need to ensure that their app only consists of features that are enough to help meet user needs and eliminate unwanted elements that might add up, making the app more complicated. Moreover, the app language should be easier to understand for every user type, making it more user-friendly.
As the saying goes, “The first impression is the last impression,” and this holds true for mobile apps too. More expressive and impressive the design of the app looks, the more attractive it will be for the users. For this, your app design should be elaborative and unique. It’s a misconception that only by adding lots of features can an app look unique and attractive. For an app to be engaging, it needs to be user-friendly, followed by an elaborative homepage and design. This can be done by adding icons and tutorials to guide users to learn how the app works and how they can get their needs met. Icons and shortcuts on the main page can help mobile apps to appear more comfortable to use and thus attractive.
Limit Ads and Banners
For all of us, it’s very irritating and annoying when ads and banners pop up frequently while using the mobile app. Ads and banners are indeed a revenue source for the startups, but too much of these popping up can push users away. Thus the startups must limit the number of ads that pop up on the screens at a time. Moreover, the startups should use those types of ads and banners that are relevant and might help users. These ads and banners should be placed in a manner that they do not hinder the app’s operation or cause confusion to the users.
Choose the right platform
One more choice that startups need to make is choosing the right platform for their mobile app. The apps can be Android compatible and launched on all the Android platforms like Google Playstore or iOS compatible and launched on Apple’s App Store. If the startup wants to attract a vast audience, they should launch their app on multiple platforms. Choosing a single platform might help them get a limited audience but launching on multiple platforms will help them get a wider audience. Additionally, developing apps separately for each platform is a very tedious, time-consuming, and costly job. Those running on a tighter budget but not willing to compromise their app can go for cross-platform development tools. These tools help startups launch a single app on multiple platforms in less budget and development time.
Focus on good marketing
Excellent marketing is key to attracting more users for every business. A good marketing strategy always plays well for startups looking to advertise their app in front of their target audience. There are many efficient marketing strategies that can help startups achieve their target market on a lesser budget. Social media marketing, email marketing, Local SEO, small app launch parties, etc., can play a significant role in attracting users. For this, startups need to have an excellent team of marketing experts that can help devise plans and marketing strategies that will cost less but will be very productive. Thus, good marketing is an essential ingredient that can help the business gain the target market’s attention at the start.
Mobile app development is not a small activity; it is an extensive process that needs professionals to be built. Today many startups are based on mobile app development, and there are some startups that need mobile apps for attracting the audience. For both reasons, mobile apps need to be flawless and supported by right marketing strategies for successful startups. An excellent mobile app needs to be user-friendly, simple to use, productive, and less time-consuming. This post mentioned several tips that will help app startups develop an app that provides real solutions to users’ problems effortlessly. User satisfaction and retention are the keys to mobile apps and startups’ success, which startups can quickly gain by following the tips mentioned above.