5 ways to optimise your business website 

To run a successful online business, you must ensure that your website is well-optimised. A well-optimised website means your site looks good, is user-friendly, and directs your customers towards the products you most want to sell. Having an optimised website will increase conversions from people visiting your site.

Business website. A woman and a laptop.

Analyse the website’s data

Before you can optimise your site, you need to understand how it’s currently performing. The best way to do so is to analyse your website’s data, which will tell you how many people are visiting your site, how long they stay, and how many are purchasing your product. There are a number of different tools available to use online, such as Google Analytics, a free tool that gives you access to a great deal of important data.

Conducting keyword research

Once you’ve looked at how your site is performing, you can try to target the areas where your site isn’t ranking as highly as it should. You can do this by performing keyword research. Tools such as Google Keyword Planner will use your industry and location to show you different search terms, how people use them, and the competition you face from other companies in your field. By targeting relevant keywords that have high search numbers, but low competition, you can better target customers who may be interested in your business. 

Create quality content 

Even if your search engine optimisation is perfect, people won’t stick around long if your site’s content isn’t good. Regularly updating your site’s content using keywords keeps it fresh and interesting. In fact, use them as inspiration for your content. For example, if you were running an online casino blog, a great idea for content is to report on exciting popular games, such as the Book of Ded slot, that will drive readers to your site. Whatever your field of expertise is, creating quality content is the best way to ensure users return to your site.

Website optimisation. MacBook with design images.

Work on back-end SEO 

As well as making sure that your content is related to your targeted keywords, you should also consider using back-end SEO to ensure that your content is ranked highly on search engines. Back-end SEO is optimising the parts of your website that only search engineers, bots, and crawlers can see. By writing informative meta information and making sure there are no sitemap or console errors, the search engines are better able to interpret what your site does, allowing it to be ranked higher in their search results.

Make use of landing pages

If you’re involved in online marketing for your site, you’ll want to create a landing page for your new customers. A landing page is a web page that is specifically created for an advertising campaign; with the sole purpose of trying to get visitors to sign up for your site or purchase your products. A dedicated landing page allows you to convert clicks into sign-ups or purchases, allowing you to cater your content to fit a targeted keyword in a way that your homepage can’t.


Optimising your business website is the best way to increase user traffic and customer sales. You give your business the best opportunity to convert clicks into sales by focusing on keyword research, back-end SEO to increase your search engine rating, and creating quality content for your users when they reach your site.