What is TikTok?
TikTok is a mobile application for creating, sharing and watching short videos. Extremely popular thanks to its advanced video recommendation algorithms and simple in-app video editor. The app is available on both iOS and Android platforms.
Why is TikTok so popular?
No doubts that in 2020 TikTok has become a comprehensive trend and even phenomena. Here are the main reasons why:
- Intelligent recommendations algorithms. These algorithms show videos that almost 100% fit the user’s interests. The more videos the user watches – the more suitable content TikTok mobile app will show.
- Video shortage. Videos in the TikTok app are 15 or 60 seconds long. There is already an association that TikTok mobile app is about short videos, which is attractive for users and they are most likely to use TikTok when they have, for instance, a short break.
- Simplicity to become popular. Unlike other applications or services on the market, It is extremely easy to become popular in TikTok. In case you create useful, engaging content, be sure that you will find the audience. TikTok is considered to be an application that really encourages user’s activity. And this is not a windy talk. Much more efforts are required to become popular on YouTube or Instagram.
- Simple in-app video editor. This in-app video-editor doesn’t require any professional video editing skills from the user.
From the product management point of view, TikTok mobile application is a perfect example of an app that perfectly fits the need in creating and sharing short videos. We don’t know did this need exist before the launch of TikTok application and development team had identified it, or this demand appeared yet after the launch of the application – and then users “were guided” to understanding of how cool it is to create and upload short videos. Anyway, today TikTok is one of the most popular mobile applications and it even hasn’t unleashed its full potential. TikTok is considered to be a “young” platform, so there are still uncovered content niches. TikTok still lacks expert, business, educational, life hacks and other useful content. Our favorite example is videos where a teacher or a professor explains some rule of English (or any other language) in 30-60 seconds. Such an approach is partially about a so-called microlearning process – learning small pieces of useful information in a short period of time.
No doubts that TikTok’s number of downloads and popularity will grow. In case you think of new channels for promotion of your business, pay attention to TikTok mobile application.
October 2020 – update of the article.
By the way, if you are interested in building your TikTok app presence, pay attention to this useful video:
Please check also the article about negative aspects of using TikTok application.