Content marketing and link building
Link building has become a highly effective and widely used optimization strategy as part of a successful online marketing campaign. It revolves around search engine optimization (SEO), which entails leveraging opportunities to boost rankings and increase online engagement with targeted audiences.
Any website, whether it’s freshly launched or already well established, relies on reputable search engines to rank them based on their relevance, credibility, and popularity. The quantity of backlinks is a powerful indicator that a website contains link-worthy content and deserves to be elevated to higher-ranking levels.
SEO and the Value of Backlinks
In a highly competitive SEO market, the acquisition of backlinks from high-authority sources is considered one of the most operative and salient tactics for outpacing the competition and earning prominence. Contrary to what many people would believe, the quality of backlinks is much more impactful than the actual quantity. Additionally, the quality of backlinks affects your approach on how to get backlinks for your website.
Major search engines, such as Google, adhere to an overarching mission and purpose, which is to help people access the highest quality and most reliable information from reputable sources. In order to meet the criteria of what search engines determine to be a highly reliable source, your website needs to provide excellent and relevant content that generates backlink building opportunities and drives greater volumes of inbound traffic.
This creates the need for the integration of two complementary strategies, both of which are in alignment with achieving growth and success for your website:
- Content Marketing: This the process of creating relevant content that’ll engage a targeted audience and generate incoming traffic to your website. Content is shared and pushes the flow of customers, old and new, through your marketing funnel. Publishing high caliber content is key to attracting quality backlinks.
- Link Building: This is the process of incentivizing other websites to include links that refer back to your page. Search engines use crawlers to navigate websites with backlinks and assess the validity of the content to determine how to rank them.
It’s important to understand the answer to the question of what are backlinks and to know what sort of content is needed to acquire them in a way that benefits your website.
Types of High-quality Content
The quality of content displayed on a webpage depends a lot on the industry or topic it’s specific to. Contextual relevance may be based on quantifiable data and concrete facts that are well-sourced and cited. Niche topics that are related to medical and scientific fields tend to be more information-dense and supported by compelling studies and research. Other industry-specific subjects might be conveyed with more visual and creative narratives.
The content’s quality depends on the subject matter and the ears it’s intended to land on. But in any case, the content needs to be interesting and engaging to stand out and gain visibility and brand awareness. This is the foundation of a strong link building campaign.
Essentially, here are key elements that define a high-quality content:
- Well-researched and accurate
- Conveyed to a target audience
- Well-written and engaging
- Supplemented by visual content
- Updated and current on the subject matter
Professionals from Diggity marketing are ready to strengthen your SEO and content marketing efforts.
With all the different types of content and writing styles out there, here are some sample categories of link-worthy online material and ways of promoting valuable and relevant content to publishers:
Trending and Buzz Worthy Topics
When deciding on what content to deliver, tracking trends in topics that generate a lot of interest and commentary in social media and news channels is a good place to start.
It’s important that your content is updated to know what’ll attract readers without reiterating what’s already been said. Fresh content is often spun off of what’s already being talked about, with a different perspective and voice. This increases the originality of your website and helps you stand out among competitors.
New and Original Data
Taking a buzz-worthy topic and expanding on it with original research can make your content more interesting and unique to publishers and readers alike. Doing so adds bulk to the content in a way that’s relevant and intriguing, without being redundant.
Publishers have an easier time citing and referencing information that comes from a direct resource. Your website can be that resource since it has updated and clearly defined data to link back to.
In-Depth Guides and How-to’s
The manner in which content is delivered to an audience has a significant bearing on how it’s received and metabolized. Readers often have an easier time digesting information when it’s formatted in a way that’s well-structured and scannable.
Lists and how-to guides can be more appealing in the way that information is presented in bite-sized pieces and may be less overwhelming or confusing to absorb. Publishers may be more likely to link back to material that’s streamlined and organized in an aesthetically pleasing way to their readers.
Supplementing text with visual content such as infographics, videos, charts, and diagrams are an effective way of engaging readers and attracting attention from publishers. These enhance your content by adding a level of creativity and stimulation, especially for an audience that responds well to visual data.
You’ll also demonstrate higher authority on the subject matter when you interpret it in different media forms. Graphics encapsulate a granular understanding of quantitative information and what significance it carries.
Free Courses and Challenges
Stimulating and thought-provoking content is key to engaging an audience, which makes free courses and challenges a prime example of how content can grab attention.
Competition is stimulating, so adding this component to your content can be more rewarding to your readers’ experience and your efforts.
Creating valuable content greatly improves your chances of acquiring links from websites that will source back to yours. It’s built into a strategic approach for increasing the visibility and credibility of your website. Ultimately, you’ll be achieving several goals by focusing on the basis of content and context.
There are many ways of increasing your likelihood of endorsement, but the most successful ones entail building from the ground up in an organic and sustainable manner. Using authentic and original content and then taking into account how it’s delivered to an audience is the foundation for effective backlink acquisition and upward success.