Effective Mobile Marketing Call-to-Action
A powerful call-to-action (CTA) can go a long way. Marketers, businesses, and brands rely on CTAs to help them communicate their messages more strongly and reach their goals easily. CTAs can be implemented all over your marketing campaign, but they work extremely powerfully in mobile marketing. This is because the majority of online users today access websites, pages, and apps through their mobile devices.
That’s why you need to learn how to write a killer mobile marketing CTA. Luckily, we’ve got your back. This article covers all the steps you need to take to make your mobile marketing CTA stand out and grab the attention of your target users.
Here’s what you need to do.
1. Address the User
Your CTA needs to speak to the user. Once they read it, they have to feel like you’re talking directly to them. So, how can you do this?
Simply use “you” and “your” whenever you can or address the user by their interests, hobbies, goals, etc. Here’s a couple of examples:
- Book your appointment today!
- Music-lovers, start your journey!
- You want to speak Spanish?
It’s simple but effective. Address the users in every CTA, so you have their full attention.
2. Create a Visual Effect
To make a CTA successful, you need to make it pop. If it blends with the rest f the mobile page you’re placing it on, it’ll lose its effect.
So, make it stand out by using design tricks:
- place it on a bright background
- use strong colors
- rely on color psychology
Color psychology can help you determine which colors to use in your CTA. For instance, red is great for urgency, while blue is perfect for building trust.
3. Mention a Pain Point
Think about the main reason your users are looking at your webpage. Are they looking for an answer, information, or a solution?
Knowing your users’ pain points will help you write a better CTA that pushes the right buttons with them.
So, include your users’ pain points into the CTA and give a promise of solving their problems:
- “Star Your Weight Loss Journey”
- “Skyrocket Your Sales”
- “Join the No-Smokers Club”
If the CTA gives a promise of something they really need or care about, your click-through rate will be higher.
4. Build Tension & Urgency
You want your CTAs to influence the users instantly. You shouldn’t leave room for second thoughts or doubts. A great way to do this is to build tension and urgency around your CTA.
This will signal the users they should react immediately and will boost your CTR. You can achieve this effect in the following ways:
- set a deadline,g. Claim Your Discount by Midnight!
- emphasize the offer,g. Don’t Miss Out
- set limitations,g. Grab the Last Pieces!
If the users feel like they have to make the decision instantly, they’ll be more likely to click and follow the CTA.
5. Use First Person CTAs
Sometimes you’ve got to play it on personalization and creating stronger emotional reactions from the users. First-person CTAs are great for mobile marketing since they evoke a specific type of reaction.
It would be best to use pairs or contrasts of positive and negative CTAs. Here’s an example:
- Yes, I want to learn Italian!
- Nah, I’m good with English.
The positive one should be further emphasized with a bright color or a stand-out font. These CTA pairs can even be humorous and funny.
By making a contrast, you’re showing the users what they can gain and what they can lose, depending on their decision.
6. Aim for Simplicity
Another way to make your mobile marketing CTAs stand out is to make them short and simple. Simplicity works great since the users are faced with CTAs that are:
- easy to understand
- processed quickly
The faster they receive and process the information from the CTA, the quicker their reactions will be. So, try building your CTA the following way:
- set a goal of what you want to say
- create several versions
- remove any redundant words or phrases
- rewrite several times, looking for the simplest way to say the same thing
For instance, “Learn More” is a far more powerful CTA than “Get Additional Information”. In case you struggle with words and need writing or editing help of any kind, UnemployedProfessors offers the services you could use.
So, refine your CTAs until there’s no other way to make it simpler.
7. Understand Mobile Users
Mobile marketing CTAs need to be specifically designed and positioned. Why? Because most mobile screens are smaller than desktops, and the users scroll up and down using their fingers.
With this in mind, the CTA should:
- use large and clear fonts
- be placed somewhere easy to click
Think about the way mobile users navigate the pages you’ll place your CTAs into. Then, choose the best spot and make sure your CTA is large and visible.
8. Perform A/B Testing
You could spend days brainstorming and writing the perfect CTA for your new campaign. You could think all the pieces of the puzzle click perfectly, but your CTA can still be a failure.
The best way to learn about a CTA is to perform A/B testing.
What does this mean?
- come up with two or more versions of the CTA
- make changes in word choice, structure, or messaging
- test them on your audience divided into group
- measure the results
This way, you’ll learn more about what your users like or dislike and how to approach them the best way. Use A/B testing for new campaigns and ideas you still haven’t explored.
Mobile marketing CTAs can be fundamental for the success of your campaign. The simpler and more precise they are, the better.
Use the writing tips we’ve shared above to ensure all your CTAs are powerful and effective. Write them with your users in mind and make sure they feel like you’re talking directly to them.