Improve website’s visibility in search results

SEO workflow. A photo of a specialist pointing something on a laptop screen.

SEO rankings are vitally important to your site’s success. Whether you are running a blog writing about space tech and the new Firefly rocket or you’re running an online store, you need to know about SEO. Using SEO (Search Engine Optimization) techniques effectively can send your traffic rates skyrocketing and direct tons more eyes to your page. So, if you want to learn all about this, follow our handy guide of ranking optimization and SEO tips.

What Is SEO?

SEO stands for Search Engine Optimization and refers to a range of techniques you can use to boost your website’s performance. SEO optimization tips are usually techniques that you can use to ensure that your site appears within the top listings on search engines. This means that when someone types in a relevant Google search, your site shows up high on the list of options. SEO techniques can range from inserting keywords to tailoring the type of content you use. Here are our top tips to get you started.

Top 10 SEO Tips to Boost Your Site’s Ranking

Focus on Quality

When it comes to optimized content, it’s tempting to jam your site full of keyword-stuffed articles that offer no real value. Plenty of sites still do this, and it can be hard to resist. However, this method could be a mistake long-term.

Search engine algorithms are highly sophisticated and can easily spot when a site is doing this. Instead, focus on producing high-quality content with an authentic voice and solid information. This is one of the best SEO writing tips anyone will give you because it reflects what modern search engines really prioritize. If you are not sure what to start with getting your web site SEO optimised  – you can order a technical seo audit service to get a clear plan of what should be done.

Signpost Your Articles

Using headings is one of the standard SEO blog tips. However, there is a reason for this. Headings help take your readers on a journey through your content and concisely give them the main points. This is useful because many readers online skim-read articles.

By clearly signposting your sections with headings, you help the reader find what they are looking for quickly and efficiently. This helps boost your ranking as user-friendly sites are generally rewarded. You should also use keywords in your headings so long as they sound natural.

Use Tags

Tags are another helpful signposting technique for SEO content. Using tags that are highly relevant to your subject matter helps organize your content within searches, guiding the right readers to you. You should also create different tags for different categories and pages on your site so that users get a more targeted experience.

SEO strategy

Keep Keywords Organic

Remember what we said about keyword stuffing? Don’t do it! It’s 2021 – the world has moved on.

To get the most out of organic SEO tips, keep keywords relevant. Only use them where it feels natural and in an appropriate number of times for the text. Certain SEO sites can help you measure the keyword density in a written piece.

Use Internal Links

One of the best local SEO tips is to use internal links in your content. Internal links take your reader to other relevant examples of your content or other pages on your site. Make sure that the link anchor is highly relevant to the page the link leads to. This will make for an intuitive user experience that can boost your ranking.

Create External Links

External links take a bit of time to cultivate. There are two types: inbound and outbound. Inbound links are really good for search engine ranking. An inbound link is basically a link that shows your content being featured on another site.

This external site has created an internal link to your page. To get good inbound links, you need to build relationships with other bloggers whose content is related to yours. Only reach out to sites when you feel that your links could add value and take the time to do your research on them first.

Outbound links are also good to have. Outbound links are links from your site to other websites. These are best when the link leads to useful information that will somehow aid your reader’s understanding of your content.

SEO statistics. A man using laptop and checking site's performance

Go Mobile

Having a mobile-friendly interface is one of the best SEO tips for boosting your rankings. Mobile themes basically mean that people can use your site on any size device and changes the layout accordingly. Make sure that the theme you choose is responsive, as UI is now a big part of how search engines arrange their lists. Having mobile accessibility also brings in new customers who mainly surf the web on a mobile device.

Allow Crawlers

Some simple SEO tips are so subtle that a lot of sites forget about them. Enabling crawlers is one of these tips. To do this, go to your site settings and uncheck the Search Engine Visibility box. This will allow search engine bots to categorize your site.

Use Plugins

If you run a blog via a third-party site, like WordPress, you can use SEO plugins to improve your rankings. Plugins are great for small business SEO tips, as small companies or individuals run most WordPress blogs. WordPress has lots of handy plugins, like Yoast SEO, that can boost your rating.

Use Images

Blogs with images breaking up the text usually score high on SEO rankings. However, you should make sure that the images you use aren’t too big. Large images can be slow to load, and slowness could hurt your user experience ranking. Try to keep pictures small or compress images for a better result. This also looks neater within the context of a blog and makes for a more streamlined reading experience.


As you can see, there are multiple ways to boost your page’s SEO profile. These top SEO tips are just a few of our favorites, and there are even more out there to try. Get going with SEO tips today and up your site’s traffic.

Author’s Bio: 

Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.