10 Tips To Control The Productivity Of Your SEO Advertising
Have you ever heard of SEO advertising? To put it simply, SEO advertising is about combining your website SEO and PPC advertising to get the best spots in search results and generate more traffic on your website. Without further ado, here are the top ten tips to control the productivity of your SEO advertising.
#1 Diversify Your Keyword Selection
At the foundation of both your SEO and your PPC advertising lie keywords. Thus, you need to perform keyword research before you do anything else. It’s important to diversify your keyword selection as much as possible. Moreover, you will need to be revising your keyword list regularly to keep using the keywords that give the best results.
In terms of length, aim to use both short and long-tail keywords. You can even use queries to optimize your content for voice search. In terms of types, try to use a selection of general keywords, industry-specific keywords, trending keywords, and others.
#2 Improve Navigation with Linking
To optimize your website for search engines, it is absolutely essential for you to make your website easy to use. Therefore, improving your site navigation should be the next thing you do. You should work on navigation both by improving your site design (i.e. the user interface) and by using linking extensively.
Internal linking will make it easier for users to browse your website while keeping them on your site longer. Likewise, external linking will allow you to link to valuable resources and sources for the statistics you use. Of course, getting backlinks is also important – you can do this with the help of guest blogging, influencer marketing, and other techniques.
#3 Learn from Your Competitors
Your competitors can teach you a thing or two both about SEO and PPC advertising. Your competitors’ mistakes will warn you about what not to do while their successes can give you ideas for what you can apply to your own activities.
To learn from your competitors, hire a professional writer from the writing services reviews site Rated by Students who can do the research for you and present you with a report on your competitors’ activities. Don’t try to blindly copy other brands in your niche, but don’t be afraid to try what they have tried and succeeded at.
#4 Continuously Adjust Your PPC Advertising
One of the things you should always keep in mind about your PPC ad campaigns is that they need to be adjusted over time to fit new goals, keep up with the trends, and so on. By continuously adjusting your PPC advertising, you can ensure the best results from your campaigns in the long run.
Think about the overall picture while also taking care of the details. For example, you will have to work on your ad copy and landing pages, but you should also upgrade your analytics tools when necessary and hire new team members as your business expands.
#5 Craft Engaging Ads to Get More Clicks
It goes without saying that the quality of your ads will directly impact the success of your campaigns. This is precisely why you need to spend enough time crafting engaging ads that your audience will want to click on.
Remember that with PPC ad campaigns, you only pay when someone actually clicks on your ads. Don’t underestimate the importance of good visuals, but don’t forget about a strong call to action and an interesting headline for every ad you create.
#6 Design Detailed Landing Pages
In addition to your ads, you should also work on your landing pages. Every landing page you design will need to be aligned with the ad it is attached to so that there is no dissonance when a user clicks on your ad and gets to your landing page.
It’s important to hire experienced writers (e.g. from the custom writing reviews site Top Writing Reviews) who can write powerful and engaging copy for your landing pages. You need to outline the benefits of your offer, have a unique selling proposition, provide social proof to support your arguments, and include visuals to demonstrate your products.
#7 Launch Ad Campaigns on Social Media
In most cases, you will want to launch PPC ad campaigns by using Google Ads and featuring your website at the top of search results in the ad section. This, coupled with good SEO, will help you get the top spots for your website in different searches. However, you can still launch ad campaigns on social media in addition to the ads you feature in search results.
With the help of ad campaigns on social media, you can raise brand awareness and recognition while generating more traffic on your website through the clicks you get. This will, in turn, improve your website metrics and will work together with your SEO to help your website rank high in search results.
#8 Add Meta Data and Alt Tags
Strangely enough, this important part of SEO is often forgotten. Your meta data and alt tags will make a difference – and they don’t even take that much time to create and add. Meta titles, meta descriptions, and alt tags are all important.
Your meta titles and descriptions are crucial for your website when it shows up in search results. On the other hand, alt tags are necessary for optimizing your images. Make sure to use keywords in both cases.
#9 Optimize Your Website Loading Speed
Just like your website navigation, your website loading speed is directly connected to your SEO. This is why you should always strive to improve your website loading speed through different means.
Cassandra O’Neill, an SEO expert from the writing services reviews site Trust My Paper, says, “You can improve your website loading speed in different ways. For example, using lighter images will make them easier to load even with a poor Internet connection.”
#10 Avoid Common and Simple Mistakes
Last but not least, be careful not to make common and simple mistakes both in terms of SEO and PPC advertising. In many cases, such mistakes are the result of ignoring essential steps in setting up your marketing activities (e.g. poor keyword research and selection).
One thing to keep in mind is what you analyze when you want to measure the performance of your SEO and PPC advertising. You should study the metrics available to you and pay close attention to those that matter the most. In addition to that, set realistic goals and adjust them based on the performance of your current campaigns.
All in all, good SEO advertising is only possible when you work both on your search engine optimization and on your PPC ad campaigns. Use the tips in this article to help you improve both of these and start successfully using SEO advertising in your online activities.